Ignite Premium Water Purifiers

Assignment: UX / UI / Web App / Ad Banners

Indian Water Purifier market is highly cluttered one, with multitude of competitors vying for consumer business.

ZeroB, the parent brand of Ignite entrusted the mandate of launching Ignite premium water purifiers with Webmattic. Task included -

Crafting the Design Strategy.

Before the campaign launch, a design strategy had to be devised positioning the brand for maximum impact. The design strategy would encompass brand site UX /UI, Banner Ads, Landing pages and any creative collateral that would be exposed during the consumer journey.

Analytics Implementation.

Instituted Google Analytics for tracking the Organic and Paid traffic.Incorporated the Code in all brand communication to monitor and track the User flow.

Media Campaign Launch

Ignite campaign was launched exclusively on Facebook as part of the media strategy. The pre-launch insight garnered, indicated that Social Media to have a higher affinity for home consumer goods, thus the campaign was launched and optimised on Social media