Case Study
TCN Nutrition
Assignment: UX / UI / Ecommerce / Web App
The food & nutrition industry has witnessed a major transition from offline to online in recent years, wherein a large chunk of its sales has shifted online.
From creating substantial brand awareness for brand using social media marketing to leveraging email marketing to retaining brand's recall value, all the way to generating organic site visits, everything has to do with digital marketing.
Specifc Brand Mandate-
- Formulating the UX/UI constructs
- Researching and crafting brand personas to formulate the best accepted brand imagery
- Analytics Implementation.
- Incorporate Analytics for tracking and measuring Success onliine.
- Media Campaign Launch
- Conduct aggressive Search & Social media campaign to drive online sales and group buy's
Creative Collaterals Designed
Having already designed TCN Nutrition's product packs, we knew the category well, so we updated our knowledge with an audit of the existing nutrition brand ecosystem. This enabled us to define the visual language for the new brand launch and used short, quick emotive messaging to evoke consumer response.
